Price: $40.00 - $22.48
(as of Mar 28, 2025 21:38:50 UTC – Details)
From the first drawings in the early 1960s to today’s uber-popular new Bronco, get the full story of Ford’s legendary SUV in this stunningly illustrated volume.
When Ford introduced the Bronco for the 1966 model year, its intent was to get a slice of the off-road and outdoor enthusiast utility market then owned by the popular Jeep CJ and International Harvester Scout. What Ford couldn’t know at the time was that it was creating a legend—a rugged, square-shouldered vehicle that would exist in its original form through 1977 and in various guises for a further 20 years, wrapping up its first life in 1996.
Since the Bronco’s retirement, the SUV/crossover sector has become the dominant segment of the automotive market. Nearly all manufacturers—even exotics like Lamborghini and Bentley—offer SUVs in their line-ups. In fact, Ford has largely discontinued passenger vehicles (except the Mustang) in favor of trucks and SUVs. Simultaneously, the collector market has turned its eye to vintage SUVs and trucks, the former growing significantly over the past 5 years. Classic Broncos have doubled in value over that period, regularly selling at prices ranging from $40K to $100K.
The story picks up in 2017 when Ford announced plans to revive one of its most hallowed nameplates: Bronco. Brilliantly styled to pick up the beloved, boxy cues of the original, customers began dropping deposits as soon as the order books opened. Ford still struggles to meet demand with speculators flipping new Broncos on the secondary market for thousands over invoice.
Beautifully produced and expertly written, Ford Bronco is a must-have book for all Bronco and SUV enthusiasts.
From the Publisher
Ford’s Bronco Roadster, one of three models offered when the Bronco was introduced in 1966, lacked doors and a top, making this a true open-air vehicle. Mimicking its competitors, the windshield even folded down, secured by a bracket on the hood.
Nothing has quite the presence as a beautiful, tall, now-how ruled the day, second-gen Bronco in 1970s stripes. This staged photo from Ford’s ad agency, J. Walter Thompson, shows a 1979 Bronco posed on the beach, demonstrating that the vehicle was comfortable in any environment.
Both Bronco and Bronco Sport offered buyers a First Edition in their inaugural year, making 7,000 customers per vehicle very happy by purchasing what will become a relatively rare model in years to come.
Publisher : Motorbooks (March 12, 2024)
Language : English
Hardcover : 176 pages
ISBN-10 : 0760383332
ISBN-13 : 978-0760383339
Item Weight : 2.15 pounds
Dimensions : 8.5 x 0.87 x 10.08 inches
